What is a qualified lead?
An enquiry that meets agreed business criteria and has a realistic chance of becoming a customer.
RIGA · LATVIA
Lead generation for businesses in Latvia
Lead generation is not simply about collecting more form submissions. The goal is qualified opportunities that sales can convert into revenue. ZIZI connects advertising, landing pages, measurement and lead-quality feedback.
From channel activity to business outcomes.
- Google and Meta lead campaigns
- Landing-page conversion optimisation
- Qualified-lead definition and measurement
- Connect advertising data to sales outcomes
How we start
- Define the lead and business goal
- Audit channels and landing pages
- Launch campaigns and measurement
- Optimise against lead quality
FREQUENTLY ASKED QUESTIONS
Does lead generation work for B2B?
Yes. In B2B, lead quality and connection to the sales process are particularly important.
Can campaigns optimise toward actual sales?
Yes, when CRM or other sales data is available.