Why do Google Ads and Analytics show different numbers?
They use different attribution models, session rules and data-processing logic.
RIGA · LATVIA
Marketing analytics without guesswork
Without reliable measurement, campaign optimisation becomes guesswork. ZIZI helps define conversions and KPIs so budget decisions can be based on useful data.
From channel activity to business outcomes.
- Conversion and event mapping
- GA4 and ad-platform measurement review
- Business KPI definition
- Clear performance reporting
How we start
- Measurement audit
- Define conversions and data sources
- Implementation
- Ongoing data-quality checks
FREQUENTLY ASKED QUESTIONS
Should analytics be fixed before launching ads?
Yes. Good measurement from day one makes optimisation faster and more reliable.
Do you work with GA4?
Yes, together with ad-platform data and CRM or sales data when available.